The goal of this project was to create a digital experience that engaged potential customers, drove attention to the Seminole gaming and entertainment offers, and invited interaction with their website.

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After extensive research that included several audits and an analytics review, we proposed a redesign of their website that would inspire customers to re-discover the Hard Rock Casino as well as highlight events and other offers to cross-sell with the Hotel, Entertainment and Dining departments. As requested by the client, we included in our plans a complete review and redesign of their rewards program page to make it fully functional and bring it in line with the rest of the website.