Seminole Gaming

Website and Reward Program

The goal of this project was to create a digital experience that engaged potential customers, drove attention to the Seminole gaming and entertainment offers, and invited interaction with their website.

After extensive research that included several audits and an analytics review, we proposed a redesign of their website that would inspire customers to re-discover the Hard Rock Casino as well as highlight events and other offers to cross-sell with the Hotel, Entertainment and Dining departments. As requested by the client, we included in our plans a complete review and redesign of their rewards program page to make it fully functional and bring it in line with the rest of the website.