Universal Studios

Heuristic Evaluation for Sales Pitch

We conducted this heuristic evaluation at the request of Universal, as preparation work for a potential UX design pitch. We did a competitive analysis within the entertainment industry, comparing Universal to other providers such as Walt Disney World and Busch Gardens. 

Our evaluation addressed four different spectrums: engagement, selection, commerce, and continuity, pinpointing Universal’s strengths and weaknesses in relation to its competitors. The insights gained during this process helped inform Universal’s future decisions in terms of strategy and redesign.